Browsing articles tagged with " value"

Does a website redesign bring more traffic (i.e. business)?

Feb 7, 2013   //   by   //   Thoughts  //  No Comments

The short answer to: does redesigning your website help business is – YES!

And we can prove it: look at the Analytics chart below. This is just one recent example. We have many more.

website redesign converts more visitors

Analytics chart showing a tremendous increase in traffic and conversions due to a website redesign.

UPLONE recently redesigned this client website and the returns on investment were immediately very positive! New traffic to the website was up over 300%, less than 30 days after the re-launch (month over month). More importantly, the B2B website’s Bounce Rate was down by 57% and Time on Site was up by another 41% – again, in only 30 days… which means that not only are more folks coming to and visiting the business’ new website design, but it also means that they are staying longer (evidently liking what they see) while looking at more pages – NET-NET converting to more business.

I could go on and on listing the benefits to the investment in a website redesign but instead I’ll leave you with just 3 reasons:

  1. Design – If your site is over two-three years old it is probably looking pretty stale, and so it reflects on you business.
  2. Technology – If your site is over two-three years old it probably has older technology that newer browsers OR MOBILE DEVICES don’t support, like Flash or outdated HTML that can be a security risk.
  3. Search Engine Optimization – If your site is over two-three years old it probably has old optimization techniques that Google and other smart engines are now penalizing in their new algorithms like Panda and Penguin. Your search engine rankings may be dropping as I write, just because of its old, deprecated website content.

10 reasons why your sales team needs marketing automation

Jan 3, 2013   //   by   //   Thoughts  //  1 Comment

identify sales prospects

Marketing automation for the sales and marketing:

  1. Identify the companies that are visiting your business’ website
  2. Make more informed sales calls to prospects based on pages the prospect has visited, files downloaded, email correspondence, and inputs into your search box
  3. Automated lead nurturing – set it and forget it until your lead contacts your sales person for more information
  4. Enable lead generation campaigns easily
  5. Sophisticated drip email marketing with automated logic
  6. ROI reporting to determine which resources are spent well
  7. Identify which prospects are flashing buy signals
  8. Identify which prospects are most likely to pull out the wallet and spend based on personalized lead scoring criteria
  9. Provide qualified leads from your website
  10. Maximize marketing efforts and budget spend for sales

How can UPLONE Interactive help automate YOUR marketing campaigns for Sales?

We can help you integrate powerful software into your business marketing, including the website (with site search tracking), your CRM (Netsuite, SaleForce, etc.), blog, email marketing and landing pages. This software will identify – down to a granular level – your website traffic and list the actual companies that are visiting your website. It can even automate your email marketing, and that will likely save enough time by itself to return full investment! Drag-and-drop functionality will enable anyone to build professional looking landing pages.

Follow this link if you’re interested in learning more about how UPLONE can help your business sell more with marketing automation and lead gen nurturing

Vanity metrics… who cares about the numbers? SEO and SEM businesses do.

Mar 13, 2012   //   by   //   Thoughts  //  29 Comments

Whether it’s the number of monthly visits to your website in Google Analytics, the number of Likes on your Facebook business page, or the number of people in your LinkedIn professional network… numbers can be fun and exciting to watch when they are climbing. But who cares? Let’s not be vain.

Besides making you feel good because something you are doing is working, what do these numbers, visitors, fans, friends, etc. really mean to the bottom line? I say it means very little if there is no ROI tied to the metrics?

Here’s an anecdote to help me illustrate: we have a client that has over 2,000 visits to their B2B website on a daily basis. They are a global company. We are a huge part of the reason they have so many visitors… after all, we did their organic SEO audit and implementation. The problem is however, as fun as it is to watch the SEO working and driving traffic to the site, it’s frustrating for us to watch as it doesn’t translate to the bottom line. When the users get to the site they get lost because there is NO defined asset (easily findable) there to reward them. In fact, the website is currently filled with technical jargon that has no value to the majority of readers.

To keep a long story short, if your going to dangle the proverbial carrot in front of the mule then make sure that the carrot is real so when the mule comes, it’ll be a fair reward, or it’s a waste of energy and time for the poor mule–and they won’t likely come back for more. Make the journey useful to the visitor… the customer.

Don’t worry, our client is building assets as I write, since we kindly pointed out that the content had no sell of a solution to a customer problem. No customer solution solving their problem = a hard value proposition pitch 😉

Interactive Marketing:

 

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