Browsing articles tagged with " User interface"

10 tips for App Store Optimization (ASO)

Nov 17, 2012   //   by   //   Thoughts  //  6 Comments

Here are 10 tips and recommendations to increase your app’s show in iOS and Android App Store search results

APP STORE OPTIMIZATION: These are in your direct control.

  1. The title of the app: much like with SEO, title keywords and phrases are important. It’s not certain whether the location in the title matters, but honest optimization is important, so make the title relative to what the app is about.
  2. App description: much like the title, the description should hold the key words and phrases you want to rank for. This is where I like to ask myself, “what would I type in if I were looking for this app”. Keep the readability natural.
  3. Keywords: my tip here is use this sparingly. Don’t get carried away with amount of words – it’s quality over quantity.

TIPS TO FOCUS ON: There are several factors that are a bit out of your direct control like app downloads, app deletes after downloaded and used, frequency of updates from developer, frequency of usage, etc. The following tips will help control these indirectly.

  1. Make a great app design. If the user experience is on point then your job of getting the app out there will become self-fulfilling. Users that love the app will tell their friends, and all relevant algorithm key performance indicators (KPIs) will click.
  2. Take great screenshots. Great design will grab attention and get users to download the app. Folks don’t want ugly apps on their beautifully designed device.
  3. Make a great app icon: much like #2 above, users do not want unattractive icons on their home screen. They will hide it in a folder or even delete it if it is not designed well.
  4. Pay attention to feedback! Besides the fact that app stores use rating scores in their search algorithms, if there is a problem or bug in the app it needs to get resolved quickly or ratings will enter a slippery slope. Feedback and ratings are FREE user advice, which has high value. Pay attention to feedback and evolve the app continuously.

Pulling it all together: FINAL 3 OPTIMIZATION TIPS.

  1. Give your users out-of-the-box share-ability. Integrate options to email and share via social media cool factors of the app (i.e. Facebook and Twitter).
  2. Give high volume users the opportunity to review the app. The ones who use it the most are going to likely say the best.
  3. Mobile PPC advertising: Promote the app where it lives… on the smart phone. This way, users see the ad, click the ad, then download the app. This can be done via Google, Bing, etc.

Make the user interface and experience the top priority. Sounds simple, but many fail. Easy to use, useful apps will not only survive but will climb to the top of app search rankings.

Bloggers can help also

A great review on a popular blog can up downloads quite dramatically.

A few major mobile review blogs include:

  1. Touch Arcade
  2. AppStorm
  3. Appolicious

 

15 tips for better user interface design and experience

Feb 25, 2012   //   by   //   Thoughts  //  16 Comments

Who cares about UI design? Users do.

In most cases, especially in business, it’s all about the user – the customer. Give them a good experience and chances are they will come back and better yet, tell a friend.

Here are 15 quick tips to up your user’s experience (UX) by offering the best user interface design:

  1. Don’t make the user think too hard – keep it simple!
  2. Make the default interface for the majority of end users and then offer customization options that build on this default, not distract from it.
  3. Keep user options intuitive. This keeps the flow of the experience smooth and again the user doesn’t have to think too hard.
  4. Design is important 😉 but usability Trumps design. Shoot for the best mix of ebb and flow when both are combined.
  5. Just like #4, beware of the desire to polish the UI too much, as it can interfere with native simplicity.
  6. Think ahead and give users options that will make the experience better by being helpful. Like spell check or text auto complete (depending on the app).
  7. Keep in mind the medium or device that the user may access the interface with, like multiple screen resolutions and operating systems.
  8. Is your interface device agnostic? It should be… at least with respect to the majority. Don’t design to the exception.
  9. Keep all interactions within the home application as much as possible. No one likes to be taken away from the initial experience before they get want they came for.
  10.  Think about the performance and speed of the experience. Time is money and any experience that drains a mobile user’s power will be a drain on the overall UI and UX.
  11. Use space effectively. More and more users are accessing ‘the experience’ on mobile screens, so plan for this and use every pixel smartly.
  12. Keep animations to a minimum. Simple.
  13. Don’t use an image that can be arbitrary when text will work fine and be more clear.
  14. Be consistent across platforms. An iPad app should not look and interface differently than the same experience on a laptop for example.
  15. White space/clear space is necessary. If users can’t rest their eyes they will leave and go somewhere they can.

These are just a few of the many, many considerations you will want to think about when designing your next user interface. The best advice I can give is just to stand back and start think of the user experience first, before even picking up the pencil and sketching the first thumbnail mockup.

Interactive Marketing:

 

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