Browsing articles tagged with " SEM"

Your CMO wants ASO! What is App Store Optimization?

Oct 18, 2012   //   by   //   Thoughts  //  No Comments

Ok, so now in addition to the usual SEO, PPC, and other aspects of SEM… your CMO now wants ASO – and she wants it ASAP!*

What is App Store Optimization?

App Store Optimization (ASO) is the science of getting an app to rank within its respective app store algorithm (i.e., Google Play, Apple App Store, Nokia Store and Windows Phone Marketplace), which ideally translates into app store popularity lists and search results.

Is it the same as Search Engine Optimization?

It’s similar, but not the same. For example, there are similarities in Apple App Store Optimization and Google Search Engine Optimization. The key difference is that Apple owns ALL the data related to the App and how successful it is, especially number of downloads, corresponding deletes, trending data, ratings scores, validity of the developer, and even app usage data within iOS, even down to the individuals phone (YES… Apple is stalking you). Google tries to do most of this with tools like Analytics, Webmaster tools and its Places pages, but since websites live on their own hosts, Google’s data is a bit second hand.

With this said, the focal points for ASO can be different than SEO as they are criteria that aren’t always as easy to control, so ‘outside of App store marketing’ is additionally important. This could include getting favorable mentions on App Review Sites like appadvice.com, macworld.com and dailyappshow.com.

10 tips for iOS and Android App Store optimization

*SEO = Search Engine Optimization, PPC = Pay Per Click Advertising, SEM = Search Engine Marketing, CMO = Chief Marketing Officer (YOUR BOSS!), and ASO = App Store Optimization.

Search, Design, Social Media, and your business’ website

Apr 6, 2012   //   by   //   Thoughts  //  3 Comments

We offer these services not just because we can, but because experience has shown us they can be vital to doing business today:

  • Search: Did you know that a great SEO plan could help put your brand at the top above most traditional marketing methods? UPLONE consultants have proven success via continuous organic Google 1st page rankings for clients’ targeted keywords and phrases. We handle search engine marketing (SEM), search engine optimization (SEO), organic, and pay per click (PPC) campaigns for our clients. Search standards and algorithms change all the time, but there’s no need to worry or waste your time trying to keep up, because we are always in the search loop. We follow the proper SEO guidelines and rules, so you don’t get penalized. It’s what we do every day.
  • Design: Strategic design strengthens your brand and ultimately brings you more business and a larger return on your investments. Every few years your website, your brand, and identity may need to be redesigned or your business could be represented as outdated and unprofessional. Remember, creative up-keep is necessary to a thriving business! Design trends fade and the Internet is no exception. Is your web site’s design costing you business by having an antiquated look? If your online marketing solution is more than 3 years old, or it’s not doing your business the proper justice then it’s time to redesign. We can even get your team in control of your website with a content management system.
  • Social Media and Networking: Professional social media and networking (i.e. YouTube, LinkedIn, Twitter and Facebook) are essential to control and enhance the public face of your business. We at UPLONE consider ourselves social media and networking ninjas, specializing in Google’s Blogger and YouTube, LinkedIn, Facebook and Twitter. It is important to have business level vision of how social media and networking can work while understanding how to optimize account settings and navigate relevant privacy concerns in the business world as opposed to personal accounts. It is different. We can help your business safely become popular and viral through social media and networking techniques, which can be very effective keys to opening new business opportunities.
  • Does your business need a CMS? A well designed and developed business website is paramount to your business’ success. We build content management system (CMS) websites for any size business nimble or robust because, we believe a way to empower a business and its employees is for UPLONE to initially build and develop the website and then give the business owners and team the keys to drive it. We are then always available to offer further instruction, video tutorials or the occasional tune-up. What is a CMS?

Vanity metrics… who cares about the numbers? SEO and SEM businesses do.

Mar 13, 2012   //   by   //   Thoughts  //  29 Comments

Whether it’s the number of monthly visits to your website in Google Analytics, the number of Likes on your Facebook business page, or the number of people in your LinkedIn professional network… numbers can be fun and exciting to watch when they are climbing. But who cares? Let’s not be vain.

Besides making you feel good because something you are doing is working, what do these numbers, visitors, fans, friends, etc. really mean to the bottom line? I say it means very little if there is no ROI tied to the metrics?

Here’s an anecdote to help me illustrate: we have a client that has over 2,000 visits to their B2B website on a daily basis. They are a global company. We are a huge part of the reason they have so many visitors… after all, we did their organic SEO audit and implementation. The problem is however, as fun as it is to watch the SEO working and driving traffic to the site, it’s frustrating for us to watch as it doesn’t translate to the bottom line. When the users get to the site they get lost because there is NO defined asset (easily findable) there to reward them. In fact, the website is currently filled with technical jargon that has no value to the majority of readers.

To keep a long story short, if your going to dangle the proverbial carrot in front of the mule then make sure that the carrot is real so when the mule comes, it’ll be a fair reward, or it’s a waste of energy and time for the poor mule–and they won’t likely come back for more. Make the journey useful to the visitor… the customer.

Don’t worry, our client is building assets as I write, since we kindly pointed out that the content had no sell of a solution to a customer problem. No customer solution solving their problem = a hard value proposition pitch 😉

Interactive Marketing:

 

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