Browsing articles tagged with " redesign"

Does a website redesign bring more traffic (i.e. business)?

Feb 7, 2013   //   by   //   Thoughts  //  No Comments

The short answer to: does redesigning your website help business is – YES!

And we can prove it: look at the Analytics chart below. This is just one recent example. We have many more.

website redesign converts more visitors

Analytics chart showing a tremendous increase in traffic and conversions due to a website redesign.

UPLONE recently redesigned this client website and the returns on investment were immediately very positive! New traffic to the website was up over 300%, less than 30 days after the re-launch (month over month). More importantly, the B2B website’s Bounce Rate was down by 57% and Time on Site was up by another 41% – again, in only 30 days… which means that not only are more folks coming to and visiting the business’ new website design, but it also means that they are staying longer (evidently liking what they see) while looking at more pages – NET-NET converting to more business.

I could go on and on listing the benefits to the investment in a website redesign but instead I’ll leave you with just 3 reasons:

  1. Design – If your site is over two-three years old it is probably looking pretty stale, and so it reflects on you business.
  2. Technology – If your site is over two-three years old it probably has older technology that newer browsers OR MOBILE DEVICES don’t support, like Flash or outdated HTML that can be a security risk.
  3. Search Engine Optimization – If your site is over two-three years old it probably has old optimization techniques that Google and other smart engines are now penalizing in their new algorithms like Panda and Penguin. Your search engine rankings may be dropping as I write, just because of its old, deprecated website content.

Plone CMS web design for global software company

Nov 27, 2012   //   by   //   Portfolio, Thoughts  //  5 Comments

Website redesign, content management system, lead generation for client

CMS website design

Global CMS website design for software client

  • Project: Client asked UPLONE to re develop their website into the award winning Plone CMS architecture and out of an internally grown content management system.
  • Description: “RES Software is the proven leader in dynamic desktop solutions, is helping IT organizations manage increasingly complex and hybridized technology environments with software that makes IT easier and less costly to manage. With technologies that automate, manage and secure corporate IT, RES Software helps IT professionals master the impacts of IT consumerization, changing employee work styles, bring-your-own-device initiatives and cloud technologies. RES Software patented technologies are used by a global customer base, and include superior customer support.” For more information visit www.ressoftware.com
  • Client: RES Software
  • Uses: Website, CMS, lead generation, lead nurturing, marketing automation, blog posts, etc.
  • Specifics:
    • Designed in the Plone content management system, so the client’s global marketing department can take control of updating website content, press releases, case studies, and adding images
    • Multilingual website for an international audience with offices in the Americas, Netherlands, UK, France, Germany, Norway
    • Set up sophisticated workflows and permission based localization
    • Regional sub-sites for German, United Kingdom and French speaking regions
    • Plone website security is second to none! Updates are only occasional, as opposed to other CMS’s that are weekly
    • Extensive site-search feature with advanced and topic drill-down options
    • Searchable partner market place with filters
    • Vertical business solutions gallery with case study examples
    • Integration with SalesForce.com CRM, website lead nurture and tracking software and outbound marketing automation

EWP Home Improvement website redesign & CMS development

Nov 7, 2012   //   by   //   Portfolio, Thoughts  //  6 Comments

Website redesign and Content Management System development for client

Web design and development

Web redesign and CMS development

  • Project: Client asked UPLONE to redesign their website to promote vertical services, show off a gallery of previous installations and integrate and promote the business’ Facebook page.
  • Description: EWP Home Improvement is a local small business that’s proud of the fact that they’ve been in the business of satisfying the home improvement needs of customers for over 18 years. Its business has progressed and evolved throughout the years meeting the diverse needs of today’s homeowners. Visit website: www.ewphomeimprovements.com
  • Client: EWP Home Improvements
  • Uses: Website, CMS, installation promotion, blog posts, etc.
  • Specifics:
    • Designed totally in a content management system, so client can take control of updating website content, posting blogs and adding images
    • Gallery for photos of customer home improvement installations
    • Google Maps integration and embed
    • Facebook business page ‘Likes’ that shows friends in network that already like the page
    • Site search feature
    • Featured blog posts with vertical bathroom category focus

Can your website design cost you business?

Mar 18, 2012   //   by   //   Thoughts  //  20 Comments

I can’t emphasize enough that the way your website represents your business on the Internet can make or break your business. When a potential customer comes to your website, whether from search engines, whether from an advertisement, or just from stumbling upon your website from another way, it is at times the first impression a customer will get of your business. We all know the saying that you never get a second chance to make a first impression, right? That is more true than ever for a business’ website.

Here’s an example – I recently was looking for a place to stay in an unfamiliar city in Maryland. The hotel search was for an upcoming trip for a kids travel fast pitch softball tournament. The stay was over a three day weekend and lodging for this tournament was in high demand, so we had to book early if we wanted to stay in close vicinity of the games. So I did a Google search and looked at a few websites online to see what was available, again I have no familiarity with this area, so these websites were going to be EVERY part of our decision and that decision came down to how professional the website looked, the user experience it gave us and any reviews I could find, like via a Google Places business page.

So we did what users typically do, we did the Google search and we looked at the search engine results that came up on the first page and at times the second page, depending on what was on the first. Yes, SEO IS important also! In the end, we looked at about five different sites. One website stood out above the rest. It was a site that looked professional, had a great user experience, and had all the information we needed readily available to make our decision. It was that simple, and this is the hotel we chose. The funny thing is that the traits that I was looking for in the user experience of the business’ website where the same traits I was actually looking for in the room that me and my family were going to be living in for the weekend. Imagine that.

The bottom line is: any business website that looks clean, polished, up to date, professional, well thought out, etc. will not only translate into business, it will likely also take business from its competition. Reaching the goal of more business for your business can be as simple as the right website design.

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