Browsing articles tagged with " Marketing automation"

10 reasons why your sales team needs marketing automation

Jan 3, 2013   //   by   //   Thoughts  //  1 Comment

identify sales prospects

Marketing automation for the sales and marketing:

  1. Identify the companies that are visiting your business’ website
  2. Make more informed sales calls to prospects based on pages the prospect has visited, files downloaded, email correspondence, and inputs into your search box
  3. Automated lead nurturing – set it and forget it until your lead contacts your sales person for more information
  4. Enable lead generation campaigns easily
  5. Sophisticated drip email marketing with automated logic
  6. ROI reporting to determine which resources are spent well
  7. Identify which prospects are flashing buy signals
  8. Identify which prospects are most likely to pull out the wallet and spend based on personalized lead scoring criteria
  9. Provide qualified leads from your website
  10. Maximize marketing efforts and budget spend for sales

How can UPLONE Interactive help automate YOUR marketing campaigns for Sales?

We can help you integrate powerful software into your business marketing, including the website (with site search tracking), your CRM (Netsuite, SaleForce, etc.), blog, email marketing and landing pages. This software will identify – down to a granular level – your website traffic and list the actual companies that are visiting your website. It can even automate your email marketing, and that will likely save enough time by itself to return full investment! Drag-and-drop functionality will enable anyone to build professional looking landing pages.

Follow this link if you’re interested in learning more about how UPLONE can help your business sell more with marketing automation and lead gen nurturing

Plone CMS web design for global software company

Nov 27, 2012   //   by   //   Portfolio, Thoughts  //  5 Comments

Website redesign, content management system, lead generation for client

CMS website design

Global CMS website design for software client

  • Project: Client asked UPLONE to re develop their website into the award winning Plone CMS architecture and out of an internally grown content management system.
  • Description: “RES Software is the proven leader in dynamic desktop solutions, is helping IT organizations manage increasingly complex and hybridized technology environments with software that makes IT easier and less costly to manage. With technologies that automate, manage and secure corporate IT, RES Software helps IT professionals master the impacts of IT consumerization, changing employee work styles, bring-your-own-device initiatives and cloud technologies. RES Software patented technologies are used by a global customer base, and include superior customer support.” For more information visit www.ressoftware.com
  • Client: RES Software
  • Uses: Website, CMS, lead generation, lead nurturing, marketing automation, blog posts, etc.
  • Specifics:
    • Designed in the Plone content management system, so the client’s global marketing department can take control of updating website content, press releases, case studies, and adding images
    • Multilingual website for an international audience with offices in the Americas, Netherlands, UK, France, Germany, Norway
    • Set up sophisticated workflows and permission based localization
    • Regional sub-sites for German, United Kingdom and French speaking regions
    • Plone website security is second to none! Updates are only occasional, as opposed to other CMS’s that are weekly
    • Extensive site-search feature with advanced and topic drill-down options
    • Searchable partner market place with filters
    • Vertical business solutions gallery with case study examples
    • Integration with SalesForce.com CRM, website lead nurture and tracking software and outbound marketing automation

Interactive Marketing:

 

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