Browsing articles tagged with " B2C"

Does a website redesign bring more traffic (i.e. business)?

Feb 7, 2013   //   by   //   Thoughts  //  No Comments

The short answer to: does redesigning your website help business is – YES!

And we can prove it: look at the Analytics chart below. This is just one recent example. We have many more.

website redesign converts more visitors

Analytics chart showing a tremendous increase in traffic and conversions due to a website redesign.

UPLONE recently redesigned this client website and the returns on investment were immediately very positive! New traffic to the website was up over 300%, less than 30 days after the re-launch (month over month). More importantly, the B2B website’s Bounce Rate was down by 57% and Time on Site was up by another 41% – again, in only 30 days… which means that not only are more folks coming to and visiting the business’ new website design, but it also means that they are staying longer (evidently liking what they see) while looking at more pages – NET-NET converting to more business.

I could go on and on listing the benefits to the investment in a website redesign but instead I’ll leave you with just 3 reasons:

  1. Design – If your site is over two-three years old it is probably looking pretty stale, and so it reflects on you business.
  2. Technology – If your site is over two-three years old it probably has older technology that newer browsers OR MOBILE DEVICES don’t support, like Flash or outdated HTML that can be a security risk.
  3. Search Engine Optimization – If your site is over two-three years old it probably has old optimization techniques that Google and other smart engines are now penalizing in their new algorithms like Panda and Penguin. Your search engine rankings may be dropping as I write, just because of its old, deprecated website content.

10 tips for App Store Optimization (ASO)

Nov 17, 2012   //   by   //   Thoughts  //  6 Comments

Here are 10 tips and recommendations to increase your app’s show in iOS and Android App Store search results

APP STORE OPTIMIZATION: These are in your direct control.

  1. The title of the app: much like with SEO, title keywords and phrases are important. It’s not certain whether the location in the title matters, but honest optimization is important, so make the title relative to what the app is about.
  2. App description: much like the title, the description should hold the key words and phrases you want to rank for. This is where I like to ask myself, “what would I type in if I were looking for this app”. Keep the readability natural.
  3. Keywords: my tip here is use this sparingly. Don’t get carried away with amount of words – it’s quality over quantity.

TIPS TO FOCUS ON: There are several factors that are a bit out of your direct control like app downloads, app deletes after downloaded and used, frequency of updates from developer, frequency of usage, etc. The following tips will help control these indirectly.

  1. Make a great app design. If the user experience is on point then your job of getting the app out there will become self-fulfilling. Users that love the app will tell their friends, and all relevant algorithm key performance indicators (KPIs) will click.
  2. Take great screenshots. Great design will grab attention and get users to download the app. Folks don’t want ugly apps on their beautifully designed device.
  3. Make a great app icon: much like #2 above, users do not want unattractive icons on their home screen. They will hide it in a folder or even delete it if it is not designed well.
  4. Pay attention to feedback! Besides the fact that app stores use rating scores in their search algorithms, if there is a problem or bug in the app it needs to get resolved quickly or ratings will enter a slippery slope. Feedback and ratings are FREE user advice, which has high value. Pay attention to feedback and evolve the app continuously.

Pulling it all together: FINAL 3 OPTIMIZATION TIPS.

  1. Give your users out-of-the-box share-ability. Integrate options to email and share via social media cool factors of the app (i.e. Facebook and Twitter).
  2. Give high volume users the opportunity to review the app. The ones who use it the most are going to likely say the best.
  3. Mobile PPC advertising: Promote the app where it lives… on the smart phone. This way, users see the ad, click the ad, then download the app. This can be done via Google, Bing, etc.

Make the user interface and experience the top priority. Sounds simple, but many fail. Easy to use, useful apps will not only survive but will climb to the top of app search rankings.

Bloggers can help also

A great review on a popular blog can up downloads quite dramatically.

A few major mobile review blogs include:

  1. Touch Arcade
  2. AppStorm
  3. Appolicious

 

EWP Home Improvement website redesign & CMS development

Nov 7, 2012   //   by   //   Portfolio, Thoughts  //  6 Comments

Website redesign and Content Management System development for client

Web design and development

Web redesign and CMS development

  • Project: Client asked UPLONE to redesign their website to promote vertical services, show off a gallery of previous installations and integrate and promote the business’ Facebook page.
  • Description: EWP Home Improvement is a local small business that’s proud of the fact that they’ve been in the business of satisfying the home improvement needs of customers for over 18 years. Its business has progressed and evolved throughout the years meeting the diverse needs of today’s homeowners. Visit website: www.ewphomeimprovements.com
  • Client: EWP Home Improvements
  • Uses: Website, CMS, installation promotion, blog posts, etc.
  • Specifics:
    • Designed totally in a content management system, so client can take control of updating website content, posting blogs and adding images
    • Gallery for photos of customer home improvement installations
    • Google Maps integration and embed
    • Facebook business page ‘Likes’ that shows friends in network that already like the page
    • Site search feature
    • Featured blog posts with vertical bathroom category focus

Interactive Marketing:

 

Plone consulting, SEO, web design. Call today!

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