Browsing articles tagged with " B2B"

Does a website redesign bring more traffic (i.e. business)?

Feb 7, 2013   //   by   //   Thoughts  //  No Comments

The short answer to: does redesigning your website help business is – YES!

And we can prove it: look at the Analytics chart below. This is just one recent example. We have many more.

website redesign converts more visitors

Analytics chart showing a tremendous increase in traffic and conversions due to a website redesign.

UPLONE recently redesigned this client website and the returns on investment were immediately very positive! New traffic to the website was up over 300%, less than 30 days after the re-launch (month over month). More importantly, the B2B website’s Bounce Rate was down by 57% and Time on Site was up by another 41% – again, in only 30 days… which means that not only are more folks coming to and visiting the business’ new website design, but it also means that they are staying longer (evidently liking what they see) while looking at more pages – NET-NET converting to more business.

I could go on and on listing the benefits to the investment in a website redesign but instead I’ll leave you with just 3 reasons:

  1. Design – If your site is over two-three years old it is probably looking pretty stale, and so it reflects on you business.
  2. Technology – If your site is over two-three years old it probably has older technology that newer browsers OR MOBILE DEVICES don’t support, like Flash or outdated HTML that can be a security risk.
  3. Search Engine Optimization – If your site is over two-three years old it probably has old optimization techniques that Google and other smart engines are now penalizing in their new algorithms like Panda and Penguin. Your search engine rankings may be dropping as I write, just because of its old, deprecated website content.

10 reasons why your sales team needs marketing automation

Jan 3, 2013   //   by   //   Thoughts  //  1 Comment

identify sales prospects

Marketing automation for the sales and marketing:

  1. Identify the companies that are visiting your business’ website
  2. Make more informed sales calls to prospects based on pages the prospect has visited, files downloaded, email correspondence, and inputs into your search box
  3. Automated lead nurturing – set it and forget it until your lead contacts your sales person for more information
  4. Enable lead generation campaigns easily
  5. Sophisticated drip email marketing with automated logic
  6. ROI reporting to determine which resources are spent well
  7. Identify which prospects are flashing buy signals
  8. Identify which prospects are most likely to pull out the wallet and spend based on personalized lead scoring criteria
  9. Provide qualified leads from your website
  10. Maximize marketing efforts and budget spend for sales

How can UPLONE Interactive help automate YOUR marketing campaigns for Sales?

We can help you integrate powerful software into your business marketing, including the website (with site search tracking), your CRM (Netsuite, SaleForce, etc.), blog, email marketing and landing pages. This software will identify – down to a granular level – your website traffic and list the actual companies that are visiting your website. It can even automate your email marketing, and that will likely save enough time by itself to return full investment! Drag-and-drop functionality will enable anyone to build professional looking landing pages.

Follow this link if you’re interested in learning more about how UPLONE can help your business sell more with marketing automation and lead gen nurturing

Trade show banner signage design

Nov 29, 2012   //   by   //   Portfolio, Thoughts  //  No Comments

Retractable trade show banners designed by UPLONE Interactive

3 trade show banners

Retractable trade show banners designed by UPLONE

  • Project: Client asked UPLONE to design their trade show collateral and banner signage to promote vertical services and quickly grab attention and show product features.
  • Description: Trade show signage had to reflect VIBE, its brand colors and what it has to offer end-users. VIBE is a new, free app designed for both iPhones and Androids that lets you use your smart phone to pay at local merchants, receive targeted coupons and offers, and to get great consumer rewards.
  • Client: VIBE by FreedomPay, Inc
  • Uses: Trade shows, promotional displays.
  • Specifics:
    • Designed at high resolution of 225 dots per inch. The signage looks crisp up close and at far away distances.
    • Printed on retractable banner material that rolls up and is easy to transport.
    • Most graphics were created in a vector format, so that the images would scale to the larger banner signage format without loss of quality in appearance.

Plone CMS web design for global software company

Nov 27, 2012   //   by   //   Portfolio, Thoughts  //  5 Comments

Website redesign, content management system, lead generation for client

CMS website design

Global CMS website design for software client

  • Project: Client asked UPLONE to re develop their website into the award winning Plone CMS architecture and out of an internally grown content management system.
  • Description: “RES Software is the proven leader in dynamic desktop solutions, is helping IT organizations manage increasingly complex and hybridized technology environments with software that makes IT easier and less costly to manage. With technologies that automate, manage and secure corporate IT, RES Software helps IT professionals master the impacts of IT consumerization, changing employee work styles, bring-your-own-device initiatives and cloud technologies. RES Software patented technologies are used by a global customer base, and include superior customer support.” For more information visit www.ressoftware.com
  • Client: RES Software
  • Uses: Website, CMS, lead generation, lead nurturing, marketing automation, blog posts, etc.
  • Specifics:
    • Designed in the Plone content management system, so the client’s global marketing department can take control of updating website content, press releases, case studies, and adding images
    • Multilingual website for an international audience with offices in the Americas, Netherlands, UK, France, Germany, Norway
    • Set up sophisticated workflows and permission based localization
    • Regional sub-sites for German, United Kingdom and French speaking regions
    • Plone website security is second to none! Updates are only occasional, as opposed to other CMS’s that are weekly
    • Extensive site-search feature with advanced and topic drill-down options
    • Searchable partner market place with filters
    • Vertical business solutions gallery with case study examples
    • Integration with SalesForce.com CRM, website lead nurture and tracking software and outbound marketing automation

10 tips for App Store Optimization (ASO)

Nov 17, 2012   //   by   //   Thoughts  //  6 Comments

Here are 10 tips and recommendations to increase your app’s show in iOS and Android App Store search results

APP STORE OPTIMIZATION: These are in your direct control.

  1. The title of the app: much like with SEO, title keywords and phrases are important. It’s not certain whether the location in the title matters, but honest optimization is important, so make the title relative to what the app is about.
  2. App description: much like the title, the description should hold the key words and phrases you want to rank for. This is where I like to ask myself, “what would I type in if I were looking for this app”. Keep the readability natural.
  3. Keywords: my tip here is use this sparingly. Don’t get carried away with amount of words – it’s quality over quantity.

TIPS TO FOCUS ON: There are several factors that are a bit out of your direct control like app downloads, app deletes after downloaded and used, frequency of updates from developer, frequency of usage, etc. The following tips will help control these indirectly.

  1. Make a great app design. If the user experience is on point then your job of getting the app out there will become self-fulfilling. Users that love the app will tell their friends, and all relevant algorithm key performance indicators (KPIs) will click.
  2. Take great screenshots. Great design will grab attention and get users to download the app. Folks don’t want ugly apps on their beautifully designed device.
  3. Make a great app icon: much like #2 above, users do not want unattractive icons on their home screen. They will hide it in a folder or even delete it if it is not designed well.
  4. Pay attention to feedback! Besides the fact that app stores use rating scores in their search algorithms, if there is a problem or bug in the app it needs to get resolved quickly or ratings will enter a slippery slope. Feedback and ratings are FREE user advice, which has high value. Pay attention to feedback and evolve the app continuously.

Pulling it all together: FINAL 3 OPTIMIZATION TIPS.

  1. Give your users out-of-the-box share-ability. Integrate options to email and share via social media cool factors of the app (i.e. Facebook and Twitter).
  2. Give high volume users the opportunity to review the app. The ones who use it the most are going to likely say the best.
  3. Mobile PPC advertising: Promote the app where it lives… on the smart phone. This way, users see the ad, click the ad, then download the app. This can be done via Google, Bing, etc.

Make the user interface and experience the top priority. Sounds simple, but many fail. Easy to use, useful apps will not only survive but will climb to the top of app search rankings.

Bloggers can help also

A great review on a popular blog can up downloads quite dramatically.

A few major mobile review blogs include:

  1. Touch Arcade
  2. AppStorm
  3. Appolicious

 

Vanity metrics… who cares about the numbers? SEO and SEM businesses do.

Mar 13, 2012   //   by   //   Thoughts  //  29 Comments

Whether it’s the number of monthly visits to your website in Google Analytics, the number of Likes on your Facebook business page, or the number of people in your LinkedIn professional network… numbers can be fun and exciting to watch when they are climbing. But who cares? Let’s not be vain.

Besides making you feel good because something you are doing is working, what do these numbers, visitors, fans, friends, etc. really mean to the bottom line? I say it means very little if there is no ROI tied to the metrics?

Here’s an anecdote to help me illustrate: we have a client that has over 2,000 visits to their B2B website on a daily basis. They are a global company. We are a huge part of the reason they have so many visitors… after all, we did their organic SEO audit and implementation. The problem is however, as fun as it is to watch the SEO working and driving traffic to the site, it’s frustrating for us to watch as it doesn’t translate to the bottom line. When the users get to the site they get lost because there is NO defined asset (easily findable) there to reward them. In fact, the website is currently filled with technical jargon that has no value to the majority of readers.

To keep a long story short, if your going to dangle the proverbial carrot in front of the mule then make sure that the carrot is real so when the mule comes, it’ll be a fair reward, or it’s a waste of energy and time for the poor mule–and they won’t likely come back for more. Make the journey useful to the visitor… the customer.

Don’t worry, our client is building assets as I write, since we kindly pointed out that the content had no sell of a solution to a customer problem. No customer solution solving their problem = a hard value proposition pitch 😉

Interactive Marketing:

 

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