Browsing articles tagged with " ASO"

10 tips for App Store Optimization (ASO)

Nov 17, 2012   //   by   //   Thoughts  //  6 Comments

Here are 10 tips and recommendations to increase your app’s show in iOS and Android App Store search results

APP STORE OPTIMIZATION: These are in your direct control.

  1. The title of the app: much like with SEO, title keywords and phrases are important. It’s not certain whether the location in the title matters, but honest optimization is important, so make the title relative to what the app is about.
  2. App description: much like the title, the description should hold the key words and phrases you want to rank for. This is where I like to ask myself, “what would I type in if I were looking for this app”. Keep the readability natural.
  3. Keywords: my tip here is use this sparingly. Don’t get carried away with amount of words – it’s quality over quantity.

TIPS TO FOCUS ON: There are several factors that are a bit out of your direct control like app downloads, app deletes after downloaded and used, frequency of updates from developer, frequency of usage, etc. The following tips will help control these indirectly.

  1. Make a great app design. If the user experience is on point then your job of getting the app out there will become self-fulfilling. Users that love the app will tell their friends, and all relevant algorithm key performance indicators (KPIs) will click.
  2. Take great screenshots. Great design will grab attention and get users to download the app. Folks don’t want ugly apps on their beautifully designed device.
  3. Make a great app icon: much like #2 above, users do not want unattractive icons on their home screen. They will hide it in a folder or even delete it if it is not designed well.
  4. Pay attention to feedback! Besides the fact that app stores use rating scores in their search algorithms, if there is a problem or bug in the app it needs to get resolved quickly or ratings will enter a slippery slope. Feedback and ratings are FREE user advice, which has high value. Pay attention to feedback and evolve the app continuously.

Pulling it all together: FINAL 3 OPTIMIZATION TIPS.

  1. Give your users out-of-the-box share-ability. Integrate options to email and share via social media cool factors of the app (i.e. Facebook and Twitter).
  2. Give high volume users the opportunity to review the app. The ones who use it the most are going to likely say the best.
  3. Mobile PPC advertising: Promote the app where it lives… on the smart phone. This way, users see the ad, click the ad, then download the app. This can be done via Google, Bing, etc.

Make the user interface and experience the top priority. Sounds simple, but many fail. Easy to use, useful apps will not only survive but will climb to the top of app search rankings.

Bloggers can help also

A great review on a popular blog can up downloads quite dramatically.

A few major mobile review blogs include:

  1. Touch Arcade
  2. AppStorm
  3. Appolicious

 

Your CMO wants ASO! What is App Store Optimization?

Oct 18, 2012   //   by   //   Thoughts  //  No Comments

Ok, so now in addition to the usual SEO, PPC, and other aspects of SEM… your CMO now wants ASO – and she wants it ASAP!*

What is App Store Optimization?

App Store Optimization (ASO) is the science of getting an app to rank within its respective app store algorithm (i.e., Google Play, Apple App Store, Nokia Store and Windows Phone Marketplace), which ideally translates into app store popularity lists and search results.

Is it the same as Search Engine Optimization?

It’s similar, but not the same. For example, there are similarities in Apple App Store Optimization and Google Search Engine Optimization. The key difference is that Apple owns ALL the data related to the App and how successful it is, especially number of downloads, corresponding deletes, trending data, ratings scores, validity of the developer, and even app usage data within iOS, even down to the individuals phone (YES… Apple is stalking you). Google tries to do most of this with tools like Analytics, Webmaster tools and its Places pages, but since websites live on their own hosts, Google’s data is a bit second hand.

With this said, the focal points for ASO can be different than SEO as they are criteria that aren’t always as easy to control, so ‘outside of App store marketing’ is additionally important. This could include getting favorable mentions on App Review Sites like appadvice.com, macworld.com and dailyappshow.com.

10 tips for iOS and Android App Store optimization

*SEO = Search Engine Optimization, PPC = Pay Per Click Advertising, SEM = Search Engine Marketing, CMO = Chief Marketing Officer (YOUR BOSS!), and ASO = App Store Optimization.

Interactive Marketing:

 

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